new model of inclusive urban development.

Toronto Tomorrow spans four volumes and 1,156 pages—a comprehensive vision for a city designed to enhance the quality of life for the people of Toronto, Ontario.

Developed by Sidewalk Labs for the Toronto Port Lands, the proposal explores how to build a technology-enabled, inclusive, and climate-positive urban future.

Leigh led the content strategy and design of the plan as part of Sidewalk Labs’ in-house design team. The creative process began with parsing technical documents and turning them into a compelling manifesto, structured through a layered content and visual hierarchy that reflected the project's bold, historic ambition.

Leigh was Sidewalk Lab’s design team lead for the project and managed three contract designers, coordinated closely with Heatherwick Studio’s 12-person architecture team, BBB’s team of five architects and planners, a dedicated map designer, and a drone photographer. The project was developed in close collaboration with Eddie Opara and his team at Pentagram.

This landmark publication was authored by Sidewalk Labs, the Alphabet company focused on reimagining cities through innovation and human-centered design.

Press Coverage

CREDITS
Commissioned by Sidewalk Labs, designed in collaboration with Pentagram (2019)

Sidewalk Labs Team:
Daniel Doctoroff (CEO), Megan Wald, Andrew Winters (project management & leadership), Eric Jaffe (head writer), Laura Capucilli, Laura Fox, Nerissa Moray (plan development), Sophia Hollander, Philip Preville, Vanessa Quirk (writers), Sam Aitkenhead, Shaun Harris (creative direction), Leigh Whiting (self, design direction), Anna Zappia (fact checking), Zainab Lari (contract designer), Irina Koryagina (contract designer), Ben Oldenburg (contract map designer)

Pentagram Team:
Eddie Opara, Jack Collins, Brankica Harvey, Xinle Huang, Chantal Jahchan, Chase Booker, Yo-E Ryou, Ryan Hewlett, Dana Reginiano (project management)

Collaborators:
Heatherwick Studio (renderings & technical drawings), Snøhetta (renderings), Beyer Blinder Belle (master plan drawings), Emily Taylor (spot illustration), Hedof (cover art & illustration), Rich Gilligan, Mary Pratt (photography). Printer: Allied Printing

FONTS

Neue Droschke (designed by David Einwaller of The Designers Foundry), an attenuated geometric Grotesk with unusual offcuts, seen in the book titles
Beatrice Display (designed by Sharp Type), used for the distinctive numbers on the covers; the standard Beatrice, a highly readable Grotesk, used for text and body copy
Gliko Modern (designed by R-Typography), an elegant serif, used for headers and pull quotes